10% off mark. products – today only

lucy hale mark. brand ambassador

yesterday’s snow storm has me experiencing a major case of winter blues. i think monday marks the 18th “snow day” that we’ve had in the dc area so far this winter and i could not be more ready for spring.

like a little beacon of light, mark. is offering 10% off all of their gorgeous products (which include lots of options for fresh spring color!) today only in celebration of brand ambassador lucy hale’s spring season finale of pretty little liars with code PLL10.


this spring, i’m looking to add products to my collection that are equal parts bright and wearable – things that represent my style without being over-the-top expensive. right off the bat, i honed in on mark. blooming pretty highlighting face powder ($16) as the perfect way to add a soft sheer glow to my cheeks who are desperately craving color. (for the record, i’d pair it with this fluffy blush + bronzer brush ($8) to get the ideal placement of pink.) to balance things out, i can’t get enough of the go-to neutrals in the color swing eye palette ($20). they are just what my hazel eyes need to counteract that bold cheek pop! then, just for fun and as a little icing on the cake, it’s impossible to resist the combination of sunny yellow and spring-ready mint (plus that cocktail ring!) in the nail this look set ($28).

i’m thinking these are just the ticket to helping me fight off the blahs brought on by this never-ending winter. will you take advantage of 10% off mark’s spring goodness?


lust have: aerin kaleidolight palette

aerin kaleidolight palette

hello, GORGEOUS!

this face and eye palette from estee lauder’s granddaughter, aerin, is spring splendor if i’ve ever seen it. face brightening pastel shadows are paired with shades of pink, beige and bronze for endless options of easy and versatile beauty looks. it’s one of those pieces that will look just as stunning sitting on my vanity as it will gracing my cheeks and eyelids. i cannot wait to play!

aerin kaleidolight face + eye palette, $70 >

green eyed lady: kaley cuoco sweeting

kaley cuoco golden globes 2014 green eyes

did you watch last night’s red carpet before the golden globes? i thought the beauty gazing was very ho hum, with one major exception: kaley cuoco’s beyond-gorgeous, green, slightly smokey, winged-out cat eyes.

i mean, stop the presses, what is even happening here?

after i collected myself from the excitement, i got down to the business of learning more about this beautiful phenomenon and was not at all surprised to find that kaley’s longtime makeup artist and friend, jamie greenberg, was responsible for the mastery. i became intimately familiar with jamie’s work over the past year while working with mark. and i have fallen madly in love with her youtube channel – which you must visit. she’s adorably hilarious and you just want her to crawl out of your computer and be your bestie.

but anyway, back to the beauty. here’s what jamie used to craft kaley’s stunning emerald eyes:

the result is stunning, stunning, stunning and the eyes are perfectly paired with a nude lip (mark. make it rich in naturally, $11) for ultimate impact.

think you’ll take a note from jamie and kaley and play with green shades around your eyes? are there any other beauty hits that i may have missed last night?

topshop eye gleam in winterfrost

topshop eye gleam in winterfrost

this might be the prettiest metallic cream shadow that i have ever laid eyes upon. the shade falls somewhere between a pearly white and a silver gray with a texture that’s super smooth and easy to blend. it’s ultra pigmented with the frosty finish that you would expect from something called “winterfrost” and while i originally thought that this would be something that stays specific to the holiday season, i’ve been thrilled to find how versatile and neutral this shade truly is.

you can get a fiercely pigmented silver eye or a sheer wash of color depending on how you handle it and, best of all, beyond just finding a happy home on my eyelids, this pot is proving useful for other things, too. i’ve taken to dotting it in the inner corner of my eye to highlight and brighten when i’m wearing other shadow shades (or nothing at all). it also makes my matte blush much more festive! i (ever so lightly) pat it over top of my cheek apples for a highlighted touch that’s not too glittery.

if gilded lids are on your list or you’re looking for a little shimmer, this is your new go-to. in short, this shadow is insanely wearable with a feminine glamour that i’ve been craving for party season.

topshop eye gleam in winter frost, $18 >

pretty gifty: purminerals show off collection

Pur Minerals Show Off Collection

while i don’t normally invest in them for myself, sets like this are great for gifting. instead of giving the whole group to one person, i like to break them up and tie little pairs together with ribbon – because you never know when you’re going to need a spare present.

this kit from purminerals includes three eye shadows and three lip gloss sticks in varying shades. they are a piece of cake to use and apply, with colors that are rich and formulas that are loaded with vitamins and shea butter.

i couldn’t resist testing these for myself before giving them away and i have been wearing the two middle shades, taunt (raspberry lip gloss) and exposed (vanilla eye shadow), to the tune of many compliments. something about the creamy nude shadow and slightly vampy lip make for a season-right combination that cannot be ignored. so, i suppose that in this case, it will be two for me and four for them (whoops)…but you get the idea :)

purminerals show off collection, $28 >

do you split sets up and give them as gifts?

movie magic with mark.

mark. video products

in august i spent an afternoon at the mark. offices filming a handful of videos for some of their exciting new products. i had the absolute best time hanging out with the mark. team who are, not surprisingly, an insanely fun group of girls. they made me feel so comfortable on camera and i loved getting my hands on all of the new products and accessories a full season ahead of the masses. i easily identified several favorites and we shot my thoughts on why they’re each so fab. if you’re finding yourself with a little time in your rainy sunday, click on through to take a peek at my youtube debuts! i’m super proud of them :)

mark. wonder glow blush & glow 

mark. great finish pressed perfecting powder

mark. earn your metal liquid shimmer eyeliner

mark. on the dot lip color compact

bobbi brown ‘old hollywood’ eyeshadow palette

bobbi brown old hollywood eyeshadowholy gorgeous, this eyeshadow palette from bobbi brown is everything. i don’t even like eyeshadow all that much (i’m kind of afraid of it, it’s fine.) and i know that i need this palette in my life. for one, bobbi’s shadows are the business. they are beautifully formulated, with a wide range of flats and glitters, they blend easily and they stay put. the color combination in this set of nine has every shade that i’m certain i would need for the rest of my life, including eclipse (a dark black matte). the remaining eight neutrals are just my speed and they include three mattes (ivory, fog, and beige), two metallics (golden pink and candlelight gold), and three serious sparklers (chocolate bronze, gold, and opal). i’m thinking that these possibilities are beyond endless and that this palette is sure to be a longtime friend. get your hands on this one before it goes, gals.

bobbi brown ‘old hollywood’ eyeshadow palette, $75 >

gilding the lid

jason wu

i have been dreaming about this rosy gold glitter eye look from the jason wu runway show ever since it graced my instagram feed via allure magazine. it’s slightly smoky and all girly and it’s one that i need to recreate now. wu created this look in collaboration with lancome (with whom he has also created a makeup collection, launched this week), combining a series of metallic shadows and pressing gold glitter over top. stunning.

stila metal foil

i’ve been looking for an excuse to use stila’s new magnificent metals foil finish eye shadow ($32) and this is the perfect inspiration. these metallics are striking and deliver high-impact shimmer the likes of which i have never seen. the tiny bottle holds a prepping priming adhesive that you combine with the shadow to create a lasting finish. you can wash these all over lids for a sheer shine or build to a high-metallic opaque like above. my favorite look to create with these so far is to use a matte(ish) shadow in the same color family (a gray or a taupe) and concentrate a dot of shine in the center of the lid, near the lash line. for a bit of extra pop, you can shimmy a metallic liner in the center of your lower lash line, for ultra eye opening effects.

are you into these heavy metals?

blinc ultrathin liquid eyeliner pen

blinc ultrathin liquid eyeliner pen

you’re probably shocked to see me even talking about eyeliner, let alone dedicating a full post to one, but that’s how good this one is. i adore blinc’s mascaras for their non-irritating, completely smudge proof formula that washes off with warm water and now the brand has taken their expertise beyond the lashes.

their liquid eyeliner pen is virtually goof proof. i have no talent when it comes to eye makeup and after just a few minutes playing around with this pen, i was floored by my own artistry. the beauty of this one is in the thinnest possible brush. it’s extra flexible, so you can dot it between lashes, or drag it along the lash line, building thickness as you go. it’s so easy to use and i was even able to create a cat eye and a winged liner look without much effort. trust me, with this pen in your hand, you cannot mess up.

beyond its idiot-proof abilities, this liner has major longevity. just like blinc’s mascaras it has ultra long wear time. my watery eyes always make eyeliner disappear – this one stays put and it’s surprisingly a piece of cake to remove. this is truly the only eyeliner that i have ever loved. i can’t get enough of the precise control that makes me look like i actually know what i’m doing. add in the fact that it doesn’t smudge or smear, wears all day, and washes off easily – i am full on wowed.

blinc ultrathin liquid eyeliner pen, $26

everyday eye essentials

everyday eye essentials


it has taken me a long time to learn how to dress up my eyes each morning, but the little tricks i have learned over the years really make a big difference in brightening my face and polishing off my whole look. my go to eye wardrobe is soft, neutral and sparkly. here are the essentials that help me give the windows to my soul their own special treatment:

simple’s revitalizing eye roll on, $11
this is the first thing i put on my face in the morning and i let it soak in / work its magic while i straighten my hair. the cool rollerball de-puffs as it massages my under eyes while cucumber, b5, and glycerin work to wake up my sleepy peepers.

chanel precision eyelash curler, $34
superior shape and spongy pad have made this my holy grail lash curler for over a year now. combine the perfect curler with these tips that i learned from refinery29’s recent video with james vincent and my lashes have never looked better.

mac paint pot in painterly, $18.50
i put this creamy shadow / lid primer on whether i am wearing shadow or not, because it prevents my foundation from creasing. layering shadow overtop locks things down until you’re ready to remove. (at which point i might recommend these little beauties!)

josie maran argan beautiful nudes, $36
this shadow quad features rich neutrals and one shadow liner. the shadows offer a variety of finishes (matte, iridescent, satin) in beautifully coordinated nudes so i can create endless looks that always look good together. it totally takes the guesswork out of eye makeup!

sephora collection pro visionary lash fan brush, $18
finally! a brush designed to make tightlining easier. dip this mini fan into your favorite black cream liner and stamp it right into your lash line for precise and simple definition. it emphasizes lashes and also doubles as a lash separator. you need this!

clinique instant lift for brows, $16.50
the ultimate in finishing touches, this double-ended product from clinique houses a natural-looking pencil to give fullness and intensity to brows and a pearly highlighter that creates contrast and adds a magic lift to your arches.