when it comes to lashes, i don’t think that my demands are too excessive, yet it seems that i am constantly on the hunt for the perfect mascara. trust me when i tell you that i test a lot of them (nearly *all* of them, with few exceptions) and most of them get tossed away after a single use. i know what i’m looking for, and on application it’s all about length. from there, i want a weightless formula that doesn’t make me want to tear out my eyelashes and wears all day long until i am ready to take it off – at which point, i would like it to come off painlessly with no more than cleanser and warm water.
this criteria tends to drastically limit my options because i don’t like waterproof mascaras and everything else tends to smudge. however, i promise that there is a happy ending to this sad story, thanks to laura mercier’s long lash masara.
i haven’t loved a mascara this much since i first discovered trish mcevoy high volume mascara and while there have certainly been mascaras that i have liked (a lot) and endorsed in-between, this is the one that will be taking up permanent home in my anthropologie mug. the formula is just so good! it’s creamy and blacker than black so that you don’t have to layer it to get a lot of oomph. the engineering in the elongated brush means that my lashes are lengthened and separated for a gorgeously tapered and defined look. i’m able to get every single tiny little lash stretched out to its full potential for a longer than life set that’s shockingly natural yet so much better than what i was born with. best of all, there is no mess, no clumps, no flakes and zero smudging. it washes off easily at the end of the day and doesn’t leave my lashes dry and brittle.
if you’re in the market for a new mascara, skip the drugstore aisles and make this investment. i think you’ll be very happy you did.