new! color by benefit

benefit cosmetics color

benefit is one of the brand’s that fueled my beauty addiction early on. i loved the brightly colored packaging, cheeky product names and the rich, wearable shades that translated to a beautifully natural look. the brand has come so far over the years and i am salivating over their new color collection, featuring ultra plush lip glosses, creaseless cream shadows, and longwear powder shadows. all coming in newly redesigned packaging that screams art deco, these pretty products are just as gorgeous in the box as they are on your skin.

the new ultra plus lip glosses ($16) come in six shades. they are soft and luscious, gliding on so smooth and giving lips a kissable, sexy sheen. i’m recommending the clear fuchsia ‘kiss you’ as my pick of the six.

the brand’s award winning creaseless cream shadows ($20) are back in a big way with seven new shades. colors are fresh and fabulous for the ultimate in crease-proof and budge-proof wear. my personal favorite is the new bikini-tini, a gorgeously girly oyster pink.

new longwear powder shadows ($20) are available in 12 shades, spanning three finishes: matte, satin, and sheen. i’m all about blingo! a brilliant silver that’s infusing just the right amount of electricity into my spring routine.

do you think you’ll be dipping in to benefit’s new color collection?


10 thoughts on “new! color by benefit

    • the glosses are gorgeous! i love the applicator, even though it’s just a slant tip it’s extra cushiony or something :) i think you will like them!


    • yay! i love the way that they are constantly rebranding / improving but still keeping true to their signature look and voice. enjoy!


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