brent lavett is the hair guy on set of j.crew men’s shoots. the mussed up yumminess on those dapper models? that’s all him. and when brett couldn’t find the right existing formula to perfect his look, he took it upon himself to create it. in search of something that texturized and conditioned with the finest ingredients available, he whipped up no. 02 pomade and packaged it in one good looking silver tin. he uses it exclusively on catalog shoots and i have to say from where i’m sitting, the finished product is migh-ty fine.
if like me, you can’t get your guy into a sport jacket to save your life, but you want his head of hair to look like it stepped out of the pages of the ‘crew catalog, snap up your own pomade and tuck it into his dopp kit (or in my case, his crown royal drawstring sack).