this little bottle is actually my first aveda product (purchased on recommendation from a stylist after a recent blow out) and i am wowed by its results. when sprayed liberally over damp hair, concentrating on the roots before blow drying, volumizing tonic leaves thin, limp locks FULL of body and volume with a yummy scent and gorgeous shine. it has the lightest flexible hold so hair actually keeps a very pretty shape throughout the day but you can still run your fingers through it. i can also say that this product’s got serious staying power as tested in unseasonably warm and humid dc weather this weekend with perfect results. this lightweight bodifyer is a must for those whose tresses can use a little oomph – my hair has never felt better.