there’s a new brand among the shopping shelves at sephora. it’s a bit bold, a bit daring, and a bit difficult to say. illamasqua (pronounced illa-mas-ka) is actually a made up word according to the company’s official blog. their game is professional “nighttime” makeup thanks to dramatic shades, rich pigments, and an overall intensity. it’s a bit mac meets make up forever but that being said, it’s really all about interpretation. i for one am typically turned off by brands of this nature gravitating more towards the bobbis, benefits, and smashboxes of the world. although i do find myself totally lusting after the lip glosses and considering working the katie blush into my workday beauty routine i might save this look for a more special occasion.