i gave up on mastering the at-home blowout long ago and have reverted to a “blowdry with wreckless abandon then rely on the straightener to smooth and style” system. the only bummer is that my trusty flat iron zaps any hope of volume. adding insult to injury is winter weather which brings limp locks and insane static to my head of hair, an affliction i had deemed incurable until now. ghd fat hair lotion to the rescue! a couple of pumps to wet hair results in amped up volume that lasts 48 hours and not a lick of static to speak of, most likely because it’s not drying like other volumizers. the formula smooths my mane, requiring less work with a flat iron and allows the blown-in volume to stay awhile and work its magic, coloring me one bouncy, shiny, happy customer.